About Bitmagic
Transforming game creation with generative AI
Our Vision
Bitmagic was founded with a simple vision: anyone should be able to create games. While over 3 billion people play games worldwide, only a small group of creators make them.
Like YouTube revolutionized video creation, Bitmagic is transforming game development – making it easy, accessible, and affordable for everyone.
In the future, millions could make a living creating games, exploring bold, never-seen-before ideas without needing massive audiences. Games made in days or hours will unlock creativity in those who never imagined being developers.
Our Story
Bitmagic is an AI-first game development company dedicated to building tools that leverage artificial intelligence to simplify and accelerate the game creation process. We're committed to empowering individual developers and small teams to create complex, commercial-quality game experiences.
Bitmagic was founded by industry veterans with decades of experience in games, game engines, and AI. Our unique blend of expertise allows us to create a platform where anyone can turn ideas into fully interactive, multiplayer 3D games using Generative AI.
We're passionate about great games – and we're committed to making game creation accessible to everyone. Drawing from Finland's rich gaming and demo scene history, we're on a mission to empower a new generation of creators and revolutionize the global game industry.
Our Journey
Bitmagic Game Lab
We launched Bitmagic Game Lab, a program for developers and designers to build games with Bitmagic. Participants get up to $1,000 in AI credits, access to our Discord with engineers and fellow creators, and the ability to ship fully hosted, playable games in hours. Creators own all IP and can publish and monetize their games freely.
Most Innovative AI Pilot 2025
Bitmagic won "Most Innovative AI Pilot 2025" at the Finnish AI Gala, recognizing our work in pushing AI-powered game creation forward.
Custom WebGL Engine
We launched our custom WebGL engine. The Unity-based web build felt too limiting – we needed a platform where the AI could freely modify game code on request. We pivoted to a custom WebGL engine built with TypeScript and Three.js, giving us full control over every line of code. Now the AI can change rules, environments, mechanics, and assets in real time. Our original vision – natural language to playable 3D game – fully realized.
Bitmagic V2 (Mini)
We launched Bitmagic V2 (Mini), a compact Gen AI game engine playable in the browser and on mobile. A streamlined 3D sandbox where you generate animated characters and environments through simple text prompts. Built on a Unity web export, no downloads, designed for accessibility and fun wherever you are.
First Prize – Game Changers 2025
Bitmagic won first prize in the Generative AI category of Game Changers 2025 at the GamesBeat NEXT Summit in San Francisco. Hosted by Lightspeed Venture Partners, GamesBeat, and NASDAQ, the award recognized our approach to simplifying game creation through AI. CEO Jani Penttinen premiered a new trailer showcasing the platform at the event.
Steam Playtest – Bitmagic V1
We launched Bitmagic on Steam Playtest, marking the beginning of Bitmagic V1. The public could play Bitmagic for the first time. The playtest is free, and we limited the number of testers to help us improve ahead of the upcoming Early Access launch.
Seed Funding
We closed a $4 million seed funding round from Korea Investment Partners, Supercell, and Sisu Game Ventures. This is a culmination of the hard work during the first year since the pivot, and gives us the required resources for the next phase of growth.
Alpha Testing
We launched a closed alpha test at Slush 2023, attracting thousands of users within the first day, eager to try our platform. When we pivoted, we had set a goal of launching the first version within 6 months, and we achieved this!
Bitmagic
We revealed the new branding of Bitmagic and showed the very first version of our platform at Gamescom, receiving overwhelming positive feedback from investors and game industry peers.
Pivot
We were one of the pioneers of Generative AI. During the early stages of development, we started to understand that the technology would lend itself for creating full games – not just worlds for an RPG. We decided to pivot!
Foundation
Our team was founded in 2022 under the name of Roleverse – to build a role playing game where one of the players is a game master. We started out by building a GenAI-based platform that allows quick authoring of game worlds by using natural language.
Leadership
Bitmagic is led by industry veterans with decades of combined experience in game development, technology, and business:
Jani Penttinen – CEO (30 years in game development)
Markus Kiukkonen – COO (former head of EA Finland)
Markus Hjort – CTO
Contact Us
Email: contact@bitmagic.ai
Address: Teollisuuskatu 22 B 36, FI-00520 HELSINKI, Finland